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Pond's White Beaty: UV Protection
| See full size 1984x1403 px | |
| Released: | July 2008 |
| Advertiser: | PONDS  |
| Brand name: | POND'S WHITE BEAUTY |
| Agency: | OGILVY & MATHER, SHANGHAI |
| Country: | China |
| Category: |
Cosmetics & beauty products
|
| Tags: |
Creative outdoor
outdoor
Creative review
Lights and shadows in advertising
|
Credits:
Fair skin is highly desired by women in China. It is common to see them carrying umbrellas when they're outdoors. This unusual idea is thus true to their daily avoidance of sunlight. It also strongly demostrates the sun protection benefit of Pond's White Beaty moisturizing lotion.
Product: Ponds
Agency: O&M Shanghai
Executive Creative Director: Nils Andersson
Creative Director: Kenny Choo, Andrew Lok, Jacky Lung
Art Director: Yang Xu, Neo Zhou, Shi Zhong, Kenny Choo, Nils Andersson
Copywriter: Kenny Choo, Duan Qing, Jacky Lung
