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Prime TV: Weekend murder scene
| See full size 1600x1121 px | |
| Released: | June 2009 |
| Advertiser: | Prime TV  |
| Agency: | DRAFTFCB Auckland |
| Country: | New Zealand |
| Category: |
Publications & media
|
| Tags: |
Bath towels (beach mat) as an advertising media
Direct marketing
ambient
|
Credits:
Weekend Murders. Feature length UK drama, Saturdays 8:30pm on Prime.Summer is a season of volatile TV ratings. How do we promote our show ‘Weekend Murders’ when everyone’s at the beach? We followed them there...and murdered them! Or rather, we gave out pool-of-blood shaped beach towels so that when people lay on them, they looked murdered.
Advertising Agency: DraftFCB, Auckland, New Zealand
Creative Directors: James Mok, Chris Schofield, Billy McQueen
Art Director: Leisa Wall
Copywriter: Jane Jamieson
Account Director: Jane Wardlaw
Account Manager: Katie Loverich
Production Manager: Mason Clarke
