The Prostate Cancer Research Foundation: Give A Few Bob

Name	Position	Company
Robert Prevezer	Chief Executive	The Communications Agency
Shaun Patchett	Head Of Art And Design	The Communications Agency
Alan Curson	Creative Director	The Communications Agency
Caroline Jenkins	Senior Account Director	The Communications Agency
Rachel Patman	Account Manager	The Communications Agency
Laura Gould	Executive Producer	Red Bee Media
Bridie Harrison	Production Manager	Red Bee Media
Gemma Pasierb	Bookings Co-Ordinator	Grand Central Studios
Tricia Moon	Managing Director	Resonate
Anthony Clifton	Partner	Experience Communications
Greg Turzynski		Experience Communications

Men do not appreciate how common prostate cancer is and that it's killing one man every hour in the UK. Even worse, research clearly showed that men were reluctant to talk about their health or confront serious medical issues. Our core objectives were as follows:1. To raise awareness of Prostate Cancer in the UK. 2. To de-stigmatise the disease and hopefully raise money for research. 3. To achieve the maximum effect with the minimum budget possible. 4. To raise the profile of the charity to generate wider interest. 5. To build the donor database for future fundraising.

We created a 40" film which showed the late comedian Bob Monkhouse talking about losing his battle with prostate cancer, in his own inimitable style. This was launched through a PR campaign, generating unprecedented levels of national coverage appearing in national media continuously for a week.In addition, an extensive integrated campaign was developed, negotiating partnerships with national press, outdoor media and cinema to reach as many people as possible with our core campaign message. A retail partnership with WH Smith meant that badges were sold in every store in the UK. The campaign was supported virally and online. In addition, DM targeted high value potential donors.

We created over Ј3million worth of media value with a budget of less than Ј50,000.An estimated 83% of the UK population has seen the campaign an average of 4 times. The PCRF annual income from June 2007 is forecast to show an increase of 70% year on year. Traffic to the website increased by 500%. There has been a 228% increase in the charity's donor base including a rise in the number of regularly monthly donors by 580%. Mark Emberton MD, the Charity's medical advisor, commented: "I have seen a marked increase in patients being tested and diagnosed with the disease as a consequence of having seen the Bob Campaign".