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PruHealth: Orange Dispenser

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	See full size 1042x620 px
Released:	September 2008
Brand name:	Pruhealth
Country:	United Kingdom
Category:	Investment, insurance & property development Health insurance
Tags:	Creative ads on bus shelters Creative outdoor Creative review Outdoor ads which make free presents (samples) Creativity

Credits:

Pruhealth, a UK health insurance provider, turned London bus stops into fruit dispensers. A piece of fruit is delivered to onlookers each minute while stock lasts.

The bus stops have been converted to clear plastic hoppers which display and vend oranges. The instruction is “help yourself”.

Each piece of fruit is labeled with the brand and a link to a microsite containing a DIY health check.