ARLA CHOCOLATE DRINK: PUCKO

Credits:

Type of Entry: Packaging Design
Category: Non-Alcoholic Drinks
Title: PUCKO
Advertiser/Client: ARLA
Product/Service: CHOCOLATE DRINK
Entrant Company: NEUMEISTER Stockholm, SWEDEN
Design/Advertising Agency: NEUMEISTER Stockholm, SWEDEN
Creative Credits
Name Company Position
Peter Neumeister Neumeister Creative Director
Mattias Lindstedt Neumeister Designer
Hèléne Mellander Holm Neumeister Production Manager
Details
Brief Explanation:
A clever packaging design idea that clearly will tell the consumers about the new flavour from this iconic brand and still leave something to discover. But, the consumers have to peel the label to get it. Naturally!
Describe the brief from the client:
Pucko is the classic chocolate drink in Sweden. The agency has earlier refined its brand identity, this time the challenge was to make a new flavour stand out in the convenience shops. The flavour is Chocolate/Orange and it comes in a limited edition.
Description of how you arrived at the final design:
A clever packaging design idea that clearly will tell the consumers about the new flavour from this iconic brand and still leave something to discover. But, the consumers have to peel the label to get it. Naturally!
Indication of how successful the outcome was in the market:
The selected chains of convenience shops have shown great interest for the new product, indicating good sales and renewed interest in the brand. 100,000 sold bottles in only four months.