| See full size 942x1417 px | |
| Released: | May 2008 |
| Brand name: | QUIT SMOKING |
| Agency: | Saatchi & Saatchi London |
| Country: | United Kingdom |
| Category: |
Public health & safety |
| Awards: |
Eurobest 2008 Outdoor Bronze |
| Tags: |
Creative review Quit Smoking Best anti-smoking ads Award show winner |
Credits:
A new medium called adbins for Quit, the stop smoking charity, shows a set of lungs, transparent in the middle so you can see all the discarded cigarette ends inside the bin.
Product : anti smoking charity QUIT