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Smokenders: Lungs
| See full size 1240x877 px | |
| Released: | May 2008 |
| Advertiser: | SMOKENDERS  |
| Brand name: | QUIT SMOKING |
| Agency: | TBWA\HUNT\LASCARIS |
| Country: | South Africa |
| Category: |
Public health & safety
|
| Tags: |
ambient
|
Credits:
A poster of healthy looking lungs via TBWA Hunt Lasxaris Johannesburg were placed in smoking rooms around the country. However, there was a layer of adhesive on the poster. Over time with all the smoking and dust, the lungs became gradually dirtier depicting your lungs as the result of smoking.
Product: Smokenders
Agency: TBWA\Hunt\Lascaris, Johannesburg
Creatives: Damon Stapleton (Executive Creative Director)
Adam Weber (Creative Director)
Tebogo Suping (Art Director)
Dan Maboyane (Copywriter)
Country: South Africa