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Advertising campaign "Pfizer Nicotine Addiction (Out smart cigarettes)"

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QUIT SMOKING: Pfizer Nicotine Addiction

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	See full size 848x1200 px
Released:	May 2008
Advertiser:	PFIZER
Brand name:	QUIT SMOKING
Agency:	URSA
Country:	AUSTRALIA
Category:	Public health & safety

Credits:

Microsite: http://outsmartcigarettes.com.au/

Advertising Agency: Ursa Communications, Australia
Executive Creative Director: Denis Mamo
Creative Team: Helen Shortis, Geoff Fischer
Specialist Writing: Marlyn Docherty
Strategic Planning: Richard Wylie, Nicky Brugnola
Account Leadership: Vanessa Burrow, Mariana Olliver
Print Production: Cathy Arthur, Paul Burgess, Jessica Beckingham
Photography: Penny Clay
Retouching: Jason Riddell
Digital Team: Suede

Advertising campaign "Pfizer Nicotine Addiction (Out smart cigarettes)"

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QUIT SMOKING: Pfizer Nicotine Addiction