RAC Roadside Assistance: "Middle of Nowhere" Print Ad by The Brand Agency Perth

Category: Automotive
Brand: RAC
Agency: The Brand Agency, Perth
Country: Australia
Going for a holiday in country Western Australia is all fun and games until someone has a breakdown. Running into car trouble while driving the long stretches of highway to and from Perth, WA can literally leave you in the middle of nowhere. The Brand Agency, Perth, produced this billboard to remind people that with RAC Roadside Assistance a breakdown won't ruin your trip.

Category: Automotive
Client: RAC
Agency: The Brand Agency, Perth
Country: Australia
Executive Creative Director: Garry Horner
Art Director: Warrick Sears
Copywriter: Leandra Fallis
Account Director: Kerri Hall