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Rama Cream: Conveyor Belt
| See full size 1278x801 px | |
| Released: | August 2006 |
| Advertiser: | UNILEVER  |
| Brand name: | RAMA MARGARINE |
| Agency: | JUNG VON MATT |
| Country: | Germany |
| Category: |
Savoury foods
|
| Tags: |
Creative review
Creative ads placed on conveyor belts
|
Credits:
Advertising Agency: JUNG von MATT GERMANY, GERMANYThimoteus Wagner Jung von Matt Creative Director
Philipp Barth Jung von Matt Copywriter
Mirjam Heinemann Jung von Matt Art Director
Sina Gieselmann Jung von Matt Designer
Christian Behrendt Jung von Matt Designer
Deneke von Weltzien Jung von Matt Creative Director
Objective
To boost sales of Rama Cremefine.
Development
Rama Cremefine cream is so low in fat that you can eat as much of it as you like. To illustrate this fact, stickers with various cream treats were put on till conveyor belts at the point of sale. The treats therefore appeared to be eaten in quick succession by the consumer.
Relevance
Rama Cremefine has so little fat that you can enjoy more without having to feel guilty. This benefit was demonstrated and dramatised perfectly with the till conveyor belt – because the Cremefine treats just keep on moving into the consumer’s mouth.
Outcome
In comparison to the same period in the previous year, participating Wal-Mart supermarkets enjoyed a sensational 38% average boost in sales.
