| Examples: RECHTSWISSENSCHAFT, Russia, ONY |
Ads Archive / Print, DM, Ambient, Outdoor ads
RECHTSWISSENSCHAFT: RECHTSWISSENSCHAFT
| See full size 1710x1051 px | |
| Released: | February 2008 |
| Brand name: | RECHTSWISSENSCHAFT  |
| Agency: | ONY |
| Country: | Russia |
| Category: |
Personal effects - including perfumes, tobacco & luxury items
Commercial public services
|
| Tags: |
Russian nominees to Cannes Lions 2008
Creative review
|
Credits:
Advertising Agency: ONY, Moscow, RUSSIAAdvertising Agency: ONY, Moscow, RUSSIA
LEGAL COMPANY
Name Company Position
Max Orlov Ony Art Director
Serg Serejin Ony Designer
Russlan Lobachev Ony Designer
Olga Serezhina Ony Designer
Describe the brief/objective/goals.
Task: To create a non-trivial, easy-to-remember identity system of a law company brand.
Result: Graphic idea of Tetris is a definite expression of company positioning, it helps to transfer company promotional messages in more elegant and non-trivial way avoiding boring and trite images (such as balance, hammer or pillars) which are used by large amount of Law companies. This logo may be included directly into some promotional topic, expressing the motto "Rechtswissenschaft is a missing section of your business". Hence the logo becomes the main accent of promotional message increasing its effect.
