Category: Best Use of Video
Advertiser: SWEDISH ARMED FORCES
Agency: NORTH KINGDOM
Agency: DDB STOCKHOLM
Date of First Appearance: Jun 5 2009 12:00AM
Entrant Company: NORTH KINGDOM, Skelleftea, SWEDEN
Entry URL: http://rekrytering.forsvarsmakten.se/rekrytering2009/en.html
Creative Director: Daniel Ilic (North Kingdom)
Lead Art Director: Robert Lindström (North Kingdom)
Executive Producer: Jenny Gadd (North Kingdom)
Producer: Elisabet Halming (North Kingdom)
Designer: Peter Olofsson (North Kingdom)
Designer: Henrik Karlsson (North Kingdom)
Flash Developer: Sebastian Karlsson (North Kingdom)
Flash Developer: Didde Brockman (Illianced)
Director: Jesper Kouthoofd (Kouthoofd Film)
Assistant Director: Emil Kullänger (Kouthoofd Film)
Director of Photography: Gösta Reiland (Independent)
Line Producer: Anna Bergström (The Producers)
Post Producer: Pasi Johansson (Stopp)
3D Artist: Arvid Björn (Stopp)
3D Artist: Johannes Carlsten (Stopp)
Sound Designer: Eric Thorsell (Stopp)
Sound Designer: Edward Björner (Stopp)
Web Director: Simon Mogren (DDB Stockholm)
Web Director: Patrick Dry (DDB Stockholm)
Account Manager: Tina Munck (DDB Stockholm)
What could be the longest continuous take in Swedish advertising history (over 90 meters) served as the foundation for this very dark personality test experience which was shot inside the former super secret military naval base Muskö.
The audience is taken inside a mysterious testing facility located deep underground. The atmospheric setting holds a series of personality tests, devised together with military psychologists.
Qualities like self-awareness, memory and psychological strength are put to the test. Some tasks are even impossible to solve or have profound moral implications.
Afterwards, all visitors are debriefed and guided to the recruitment portal.
The Print Ad titled RECRUITMENT 2009 was done by DDB Stockholm advertising agency for product: Recruitment (brand: Swedish Armed Forces) in Sweden. It was released in the Jun 2009.