Modern Vietnamese women now have the freedom to go out and enjoy themselves, even to drink in public. Positioning Redd’s by SAB Miller as the very first alcoholic beverage ever to be targeted to urban women, JWT Vietnam created this campaign latching on a series of deep dark, even absurd yet so real secrets that women have long been wanting to let out. In a country where freedom of expression is still subjected to much censorship, the sentiment is real. Vietnamese women have finally emerged unrestrained by traditions.
Brand: Redd's beer
Agency: JWT HCM city
Designer: Pham Tuan Minh
Photographer: Pro Eye studio
Executive Creative Director: Ompong Remigio
Creative Director: Vancelee Teng
Art Director: Ha Do / Vancelee Teng / Ho Hoang Quy
Copywriter: Ali Shabaz / Ompong Remigio
The Print Ad titled Masturbation was done by J. Walter Thompson Vietnam advertising agency for product: Redd's (brand: Redd’s) in Vietnam. It was released in the Sep 2008.