Regional Tax Collection Agency: Piglet

Credits:

Type of Entry: Corporate or Brand Identity
Category: Publications
Title: PIGLET
Advertiser/Client: AGENCIA REGIONAL DE RECAUDACION
Product/Service: REGIONAL TAX COLLECTION AGENCY
Entrant Company: F33 Murcia, SPAIN
Design/Advertising Agency: F33 Murcia, SPAIN
Creative Credits
Details
Brief Explanation:
Our biggest challenge was to create an attractive book that deals with numerous charts, graphs and technical information all related to one issue, money. The objective was to give the content of the book an attractive and playful look, where the information is read easily and the viewer does not feel overwhelmed with data.
Describe the brief from the client:
The "Agencia Regional de Recaudación" is a small part of the Treasury office of Murcia. The Treasury office deals with contributors money, and at the end of each year needs to make its accounts public. They needed a small book that complied all there accounts, and at the same time captivated people to read it.
Description of how you arrived at the final design:
In Spain we are in a crucial moment of economical crisis, hence our concept was "SAVE" which lead to the classic PIGGY BANK icon. We created our very own piggy bank where the book was concealed inside. This meant that our target audience had to break open the piggy bank to see the book and hence see how the year had turned out money wise.
Indication of how successful the outcome was in the market:
The initial reaction was of surprise and nostalgia. In a market place so specialized, the piggy bank was able to transmit its content in a friendly manner where normally the issue of money tends to be of a serious nature. The books primary goal is to be read and our concept, right through to production, greatly enhanced the books ability to communicate with its target audience.