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Mammoth Mountain Resort: Play Big
| See full size 3872x2592 px | |
| Released: | January 2009 |
| Brand name: | RESORT  |
| Agency: | David&Goliath |
| Country: | USA |
| Category: |
Entertainment & leisure
|
| Tags: |
Creative outdoor
|
Credits:
In May 2008, Mammoth Mountain—Southern California’s largest Ski Resort awarded its account to LA-based independent ad agency David&Goliath and asked them to launch its new identity. As the winter season gets under way, D&G is re-launching the brand with a campaign that is truly larger than life.A highly visible billboard on the 405 interstate has been turned into a half-pipe and a snowboarder is using it to jump high in the air. Beneath Mammoth’s logo is its new tagline: “Play Big.” Upon closer examination viewers will realize that the snowboarder is in fact a mannequin, dressed in the latest gear donated by Quicksilver and DC. The board was developed with the help of Atomic Props and will be up for at least 60 days.
Campaign: Mammoth Mountain Brand Relaunch
Agency: David&Goliath, Los Angeles
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Ben Purcell
Copywriter: David Povill
Art Director: David Cuccinello
Country: United States of America