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Rexona Women: Samples
| See full size 1151x711 px | |
| Released: | September 2009 |
| Advertiser: | UNILEVER  |
| Brand name: | REXONA FRAGRANCES |
| Agency: | LOWE GINKGO |
| Country: | Уругвай |
| Category: |
Toiletries & pharmaceuticals
|
| Tags: |
Personal effects - including perfumes, tobacco & luxury items
|
Credits:
Protection + Incredible Fragrances.New Rexona Women Fragrance Collection
Rexona introduces its new fragrance inspired by delicate perfumes and with the support of outdoor advertising, invites woman attracted to the fragrance expelled by the poster to remove a sample and keep it. Each week, the slips of paper were replaced with new perfumed ones.
Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Creative Directors: Fernando De Clemente, Sebastián Mir.
Art Director: Agustín Acosta
Copywriter: Jorge Gonzalez