Type of entry: Newspaper
Category: Travel, Transport & Tourism
Advertiser: CITY LODGE HOTELS
Product/Service: ROAD LODGE
Agency: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
Advertiser CITY LODGE HOTELS
Product ROAD LODGE
Entrant TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
3 of 3 Campaign
Type of Entry: Newspaper
Type of Entry: Product & Service
Category: Travel, Transport & Tourism
Title: LATE NIGHT TELEVISION
Advertiser/Client: CITY LODGE HOTELS
Product/Service: ROAD LODGE
Entrant Company: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
DM/Advertising Agency: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
English Translation of Main Headlines
City Lodge is one of South Africa’s largest national hotel chains.
Their Road Lodge hotels are lower-cost, express versions.
To attract business travelers, we illustrated the ultimate commercial truth about hotel rooms: It doesn’t matter how much you pay for them, you’ll still spend most of your time unconscious.
The Print Ad titled LATE NIGHT TELEVISION was done by Tbwa\hunt\lascaris, Johannesburg advertising agency for product: Road Lodge (brand: City Lodge) in South Africa. It was released in the Jun 2012.