Road Safety Trust: "Distracted Brains, Red Light" Print Ad by Clemenger Bbdo, Wellington

Category: Public Health & Safety
Advertiser: ROAD SAFETY TRUST NEW ZEALAND
Product/Service: ROAD SAFETY
Agency: CLEMENGER BBDO
Executive Creative Director: Philip Andrew
Copywriter: Jon Pickersgill
Art Director: Sarah Jackson
Illustrator: Blair Sayer
Art Buyer: Scott Mcmillan
Account Supervisor: Alison Bartleet
Advertiser's Supervisor: Alan Tollemache
Other Credits: Studio - Niels Hunefeld/Steve Jaycock

English Translation of Main Headlines
Everyone thinks they can multitask. The truth is our brains switch from one task to the other, diminishing our ability to perform either task properly. Our brains are consumed with one task at a time. This makes things pretty dangerous behind the wheel.