Advertising campaign "Rolling Stone India (Iconic Stars Indian Style)"
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Rolling Stone India: Madonna
| See full size 1244x928 px | |
| Released: | June 2008 |
| Advertiser: | ROLLING STONE  |
| Agency: | JWT, India |
| Country: | INDIA |
| Category: |
Publications & media
|
| Awards: |
Cannes Lions 2008 Design Bronze
|
| Tags: |
Cannes 2008
Case study
|
Credits:
4 of 4 Campaign
Type Of Entry: Corporate or Brand Identity
Category: Posters, Flyers, Tickets, Invitations, Etc.
Title: MADONNA
Advertiser/Client: MW.COM INDIA
Product/Service: ROLLING STONE INDIA
Advertising Agency, City: JWT INDIA, Mumbai
Country: INDIA
Design/Advertising Agency, City: JWT INDIA, Mumbai
Country: INDIA
Type Of Entry: Corporate or Brand Identity
Category: Posters, Flyers, Tickets, Invitations, Etc.
Title: MADONNA
Advertiser/Client: MW.COM INDIA
Product/Service: ROLLING STONE INDIA
Advertising Agency, City: JWT INDIA, Mumbai
Country: INDIA
Design/Advertising Agency, City: JWT INDIA, Mumbai
Country: INDIA
Credit Details:
| Name | Position | Company |
| Agnello Dias | Chief Creative Officer | JWT - India |
| Shamik Sengupta | Creative Director | JWT Group - Fortune Communications India |
| Ferzad Variyava | Creative Director | JWT Group - Fortune Communications India |
| Shashank Jha | Art Director | JWT - India |
| Ashish Pathak | Art Director | JWT - India |
| Shashank Jha | Designer | JWT - India |
| Ashish Pathak | Designer | JWT - India |
| Suranjan Das | General Manager | JWT Group - Fortune Communications India |
| Anuja Arora | Sr. Brand Activator | JWT Group - Fortune Communications India |
| Binal Shah & Team | Textile Designer | |
| Purushottam Joshi | Director (Creative Services) | JWT - India |
| Mukund Kapote | Production Manager | JWT - India |
| Deepak Jadhav | Digital Artist | JWT - India |
| Vivek Warang | Digital Artist | JWT - India |
| Israr Qureshi | Photographer |
Brief/Objectives/Goals:
Rolling Stone. The unattainable, unstoppable bible of music journalism was coming to India. 'THE' Rolling Stone... which sold at a rockstar's ransom on the bohemian side of Mumbai's decadent footpaths would now be available in spanking new togs, smelling of rock, metal and newsprint And it would have Indian content as well. A karmic fusion of Ragas and Blues (R&B?) that would transport a billion potential head bangers into instant nirvana land. So IS IT POSSIBLE TO MAKE THE ICONIC LOOK FAMILIAR? AND STILL BE ICONIC? The refrain came from the heartland of the Indian cultural pot pourri. The oldest civilization in the world had hidden deep in its bosom some of the oldest surviving traditional art forms. Still practised by artisans who had been orally handed down secret lessons that derived their beauty from the primal instinct for survival and celebration. Four of these, BATIK, KANTHA, MADHUBANI & ZARDOZI were chosen to recast four iconic Rolling Stone covers in their new likeness. Gnarled hands and weather beaten eyes tenderly worked their centuries-old magic on cover designs that had become folklore in modern iconography. And slowly a familiar sight opened behind new doors. Rolling Stone opened its soul to India.