Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Advertiser: ROMANIAN TRAFFIC POLICE
Product/Service: ROAD SAFETY
Agency: PUBLICIS BUCHAREST
Chief Creative Officer: Razvan Capanescu
Copywriter: Andy Daniluc
Art Director: Dragos Ometita
Account Supervisor: Alex Badila
Account Manager: Ema Ionescu
Account Manager: Ema Ionescu
Other Credits: Retoucher: Dragos Ometita
Ambient Execution Description
In Romania, the number of accidents involving drivers who are texting behind the wheel is increasing alarmingly. The Romanian Police wants to raise awareness around the issue, especially towards the executive type (owners of a smartphone) who regard themselves as multitasking.
Therefore we've inserted the danger into a driver’s text message, suggesting the sudden accident in typo as it happens on the road.
The Print Ad titled Ditch was done by Publicis Bucharest advertising agency for product: Romanian Traffic Police (brand: Romanian Police) in Romania. It was released in the Apr 2012.
Romanian Police: Truck
Print ads