Advertising campaign "RSPCA (You need the RSPCA)RSPCA (therspcaneedsyou.com.au)"
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RSPCA: Boy
| See full size 1417x957 px | |
| Released: | April 2008 |
| Advertiser: | RSPCA  |
| Agency: | THE CAMPAIGN PALACE |
| Country: | AUSTRALIA |
| Category: |
Public awareness messages
|
| Tags: |
Humans beaten by animals
Social Advertising
Prints
|
Credits:
The public perception of the RSPCA is of a fluffy organization that deals with kittens and dogs. Yet every day, unbeknownst to the public, the RSPCA through a range of programs and services help people in emotional and physical danger. The objective of this campaign, via The Campaign Palace, Sydney, was to shift this perception and talk to a new, broader audience.
Product : RSPCA
Agency : The Campaign Palace Sydney
Country : Australia
Creatives :
Typographer: thom davy
Photographer: Andreas Smetana
Executive Creative Director: Paul Fishlock
Copywriter: LAURIE INGRAM
Art Director: thom davy
Art Director: Andrew Town
Other Credits : Kristen Castree, Jeremy Graham, Suzanne King, Amanda Redgrave, David Hartmann
