The public perception of the RSPCA is of a fluffy organization that deals with kittens and dogs. Yet every day, unbeknownst to the public, the RSPCA through a range of programs and services help people in emotional and physical danger. The objective of this campaign, via The Campaign Palace, Sydney, was to shift this perception and talk to a new, broader audience.
Product : RSPCA
Agency : The Campaign Palace Sydney
Country : Australia
Typographer: thom davy
Photographer: Andreas Smetana
Executive Creative Director: Paul Fishlock
Copywriter: LAURIE INGRAM
Art Director: thom davy
Art Director: Andrew Town
Other Credits : Kristen Castree, Jeremy Graham, Suzanne King, Amanda Redgrave, David Hartmann
The Print Ad titled Woman was done by The Campaign Palace advertising agency for product: RSPCA Social Program Awareness (brand: RSPCA) in Australia. It was released in the Apr 2008.