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Russian Bear Vodka: Real Men

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	See full size 1890x1444 px
Released:	April 2008
Brand name:	Russian Bear Vodka
Agency:	LOWE BULL
Country:	South Africa
Category:	Alcoholic drinks
Awards:	Loerie Awards 2008 Outdoor Posters Bronze
Tags:	Work Prints Vodka Award show winner Creative review Best advertising in toilets

Credits:

In line with the "Fun Side of Russia" campaign, we created a "propaganda" poster for Russian Bear that was placed on the walls facing bathroom mirrors in pubs and clubs. At first glance, the writing appeared to be in Cyrillic, but when looked at in the mirror, the letters reversed to read in plain English: Real Men Don't Drink and Drive

Product : Russian Bear Vodka
Agency : Lowe Bull, Cape Town
Illustrator: Brian Bainbridge
Photographer: Cameron Watson
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Creative Director: Kirk Gainsford

Art Director: Brian Bainbridge

Copywriter: Simon Lotze

Country : South Africa
Other Credits : Tariq Bailey