| Examples: SADIA, Brazil, DDB BRASIL |
Ads Archive / Print, DM, Ambient, Outdoor ads
SADIA: Encarte
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| Released: | February 2008 |
| Advertiser: | SADIA  |
| Agency: | DDB BRASIL |
| Country: | Brazil |
| Category: |
Savoury foods
|
| Awards: |
FIAP 2008 PRINT & OUTDOOR Bronze
Wave Festival 2008 Press Gold
|
| Tags: |
Award show winner
|
Credits:
One encarte of 4 pages propagated in the magazine of bigger circulation in Brazil. Where the reader inside placed the announcement of microwaves, he heated it per 30 seconds and then he knew the new product of the Healthy one disclosed by a termosensível ink.The objective one was the launching of a new line of products of the Healthy one: Cheeseburguers of microwaves. First with the quality and the characteristics of a traditional hamburger, but with the speed of the microwaves. To make with that the public decides for the Hot Pocket instead of a net of fast food.
The agency developed an idea that stimulated the use of the microwaves, of this the newness tone and that still it interacted with the reader. Thus the announcement induced the public "to heat" the announcement in the microwaves to know the new line Hot Healthy Pocket.
Agency: DDB Brasil, São Paulo
Advertiser: Sadia
Business Sector: Pre-Cooked / Dehydrated Prepared Meals
Language: Portuguese