A print campaign for SANCA, The South African National Council on Alcoholism and Drug Dependence from Lowe Bull, Cape Town communicating the dangers of drinking alcohol to pregnant women who think that moderate drinking won't affect their unborn babies. Foetal alcohol syndrome doesn't just manifest itself in physical birth defects at birth, it can also cause psychological damage, which isn't always immediately apparent.
Client: The South African National Council on Alcoholism and Drug Dependence
Agency: Lowe Bull, Cape Town
Creatives: Kirk Gainsford (Executive Creative Director)
Creatives: Kirk Gainsford, Alistair Morgan (Creative Director)
Creatives: Cameron Watson (Art Director)
Creatives: Simon Lotze (Copywriter)
Creatives: Dawid Wapenaar (Photographer)
Country: South Africa
The Print Ad titled Prostitute was done by LOWE Bull advertising agency for brand: Sanca in South Africa. It was released in the May 2010.