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| Released: | February 2009 |
| Advertiser: | SANCTUARY ASIA |
| Agency: | JWT, Mumbai |
| Country: | INDIA |
Credits:
When everybody was talking about saving trees or saving wildlife, JWT Mumbai thought of removing the OR from it. Why not communicate that if you protect trees that would also lead to protection of wildlife and ultimately us. Because nature works in a cyclical manner and saving one thing will lead to saving another.