SAUSAGES: MR SINGH'S BANGRAS

Credits:

Type of Entry: Packaging Design
Category: Foods
Title: MR SINGH'S BANGRAS
Advertiser/Client: MR SINGH'S BANGRAS
Product/Service: SAUSAGES
Entrant Company: THE PARTNERS London, UNITED KINGDOM
Design/Advertising Agency: THE PARTNERS London, UNITED KINGDOM
Creative Credits
Name Company Position
Miranda Bolter The Partners Designer
Paul Currah The Partners Designer
Nick Eagleton The Partners Creative Director
Greg Quinton The Partners Creative Partners
Donna Hemley The Partners Project Manager
Ben Monk Photographer
Sarah Stott Food Stylist
Details
Brief Explanation:
Create a unique and memorable brand that will make Mr Singh’s Bangras stand out from all the other gourmet sausages on the market.
Describe the brief from the client:
The challenge for Mr Singh’s Bangras was to find an unforgettable way of packaging gourmet Indian sausages.
Description of how you arrived at the final design:
The solution created the world’s first branded sausages. Instead of creating packaging, each sausage has a unique henna print in edible ink. Every Bangra is packaged in its own skin. A simple protective sleeve and tray holds the sausages together and shows off the product. Whether the sausages are seen on a barbecue, deli counter or beneath the sleeve of the pack, Mr Singh’s Bangras will always stand out as the original Indian sausage.
Indication of how successful the outcome was in the market:
Unknown at this point. They have only just been launched onto the market.