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Scandinavia Online: Sol Comments
| See full size 596x448 px | |
| Released: | June 2008 |
| Advertiser: | SCANDINAVIA ONLINE  |
| Agency: | MEDIAFRONT OSLO |
| Country: | Norway |
| Category: |
Publications & media
|
| Awards: |
Cannes Lions 2008 Cyber Grand Prix
|
| Tags: |
Cannes 2008
|
Credits:
http://www.solcomments.com/
Type Of Entry: Online Advertising
Title: SOL COMMENTSAdvertiser/Client: SCANDINAVIA ONLINE
Product/Service: NEWS/INFO/ENTERTAINMENT PORTAL
Advertising Agency, City: MEDIAFRONT, Oslo
Country: NORWAY
Advertising/Web Design Agency, City: MEDIAFRONT, Oslo
Country: NORWAY
Credit Details:
| Name | Position | Company |
| Christian Aune | Art Director | MediaFront |
| Marc Garcia | Flash Programmer | MediaFront |
| Terje Wollmann | Account Manager | MediaFront |
| Pеl H. Dobloug | Copywriter | MediaFront |
Synopsis:
The aim of the campaign is to create attention and generate interest in the new SOL website, one of Norway's largest news/info/entertainment portals. The communication needed to be solidly rooted in SOL's personality and the product sol.no - SOL guides you and keeps you updated with a friendly smile. Separate from the competition, standing out from the crowd and taking advantage of the internet's capabilities were important criteria in the concept development phase Concept: Banner space ads used as outlet for commentary on news and articles related to content on SOL.no Target Audience All internet users