SCHNAPSBRENNEREI DR. THORSTEN MOELLER: Dr. Moeller's Quince

Credits:

Type of Entry: Packaging Design
Category: Alcoholic Drinks
Title: DR. MOELLER’S QUINCE
Advertiser/Client: SCHNAPSBRENNEREI DR. THORSTEN MOELLER
Product/Service: DR. MOELLER'S QUINCE BRANDY
Entrant Company: SERVICEPLAN Munich, GERMANY
Design/Advertising Agency: SERVICEPLAN Munich, GERMANY
Creative Credits
Name Company Position
Alex Schill Chief Creative Director/Executive Creative Director
Christoph Everke Creative Director
Cosimo Moeller Copywriter
Alexander Nagel Art Director
Anne Jordan Account Supervisor
Adrian Jaeschke Graphic Design
Details
Brief Explanation:
Featuring a non medical-product with the peculiarity that it could be used as medicine.
Describe the brief from the client:
Every year Dr. Moeller produces a very exclusive and award-winning quince brandy. The aim was to find an exclusive packaging idea that would play on the duality between the producer’s two professions – doctor and distiller – in a charming way.
Description of how you arrived at the final design:
The packaging idea employs humour to underscore the exclusivity and the particular status of the producer. A non-medical product from a doctor with the particular characteristic that it can also be applied as a medicine, but only if prescribed by the doctor.
Indication of how successful the outcome was in the market:
According to our measuring tools the result was truly remarkable. We were able to increase the number of orders. Our exceptionally demanding clientele gave such positive responses that the next batch has already sold out before the season has even begun.