BANGKOK SCHOOL FOR THE BLIND: GIVE ME A THIRD CHANCE

Credits:

Type of Entry: Use of Media
Category: Best Use of Magazines
Title: GIVE ME A THIRD CHANCE
Advertiser/Client: BANGKOK SCHOOL FOR THE BLIND
Product/Service: SCHOOL FOR THE BLIND
Entrant Company: PUBLICIS THAILAND Bangkok, THAILAND
Advertising Agency: PUBLICIS THAILAND Bangkok, THAILAND
Creative Credits
Name Company Position
Kitti Chaiyaporn Publicis Thailand Executive Creative Director
Samakorn Lohachala Publicis Thailand Creative Group Head
Kitti Chaiyaporn Publicis Thailand Copywriter
Tasawan Denduangruedee Publicis Thailand Copywriter
Varalee Sangsomsap Publicis Thailand Copywriter
Somsong Sithisoongnern Publicis Thailand Art Director
Pongsak Sanitwongse Na Ayudhya Publicis Thailand Managing Director
Tasawan Denduangruedee Publicis Thailand Account Manager
Malee Sawatpratanchai Publicis Thailand Producer
Details
Results and Effectiveness:
The campaign absolutely created a new frame of mind for people that paper can be reused not only twice but a third time! Hundreds of stacks of recycled papers from nationwide were given a third chance and donated to blind schools around the country, as an end result, not only was recycled paper given a third chance but there was also less cutting down of trees.
Creative Execution:
We came up with a campaign that brought recycled paper back to life once again. The campaign announced the line “GIVE ME A THIRD CHANCE” through braille technic on a variety of press media that had already been used on both sides e.g. movie posters, traymats, brochures etc., portraying to the passer –by that these papers, even if they are already used both sides, are still blank papers for blind students.
Insights, Strategy and the Idea:
It’s common knowledge that when both sides of paper are used, the paper is no longer useful and will be go straight to the bin. The challenge is to re-educate people in the society that these papers still can be reused for a third time as learning materials for blind students.