"This unique campaign allows us to showcase the compelling stories of three emerging artists as they transform a car with limited time and resources," says Jack Hollis, vice president, Scion. "This approach provides a level of engagement not seen before in traditional advertising. In addition, we're providing a new access point for the creative community to explore, get inspired and to stay connected with the brand."
Client: Toyota Motor Sales (TMS), U.S.A., Inc.
Creatives: Simon Needham (Executive Creative Director)
Creatives: Ron Lim (Creative Director)
Creatives: Michael Cornell (Art Director)
Creatives: Andy Sciamanna (Copywriter)
Creatives: Melanie Magatelli (Senior Agency Producer)
Creatives: Gabe Nguyen (Designer)
Country: United States of America
The Print Ad titled Reinvent The Wheels - Teaser Out of Home Ad. was done by Attik advertising agency for brand: Scion in United States. It was released in the Mar 2010.