"Reinvent The Wheels" is a six-episode web-exclusive video series designed by ATTIK Los Angeles to give up-and-coming artists a chance to showcase their innovative ideas and build a car to further their creative craft while pushing the boundaries of self-expression. The series lives online at www.ReinventTheWheels.com and is also available via a mobile application, via many social networking sites and an embeddable Facebook application. The latest out-of-home and print ads feature the show finalists and their custom creations built during the series.
Client: Toyota Motor Sales, USA, Inc.
Creatives: Simon Needham (Executive Creative Director)
Creatives: Ron Lim (Creative Director)
Creatives: Michael Cornell (Art Director)
Creatives: Andy Sciamanna (Copywriter)
Creatives: Melanie Magatelli (Senior Agency Producer)
Creatives: Gabe Nguyen (Designer)
Country: United States of America
The Print Ad titled RTW xD Phase 3 was done by Attik advertising agency for brand: Scion in United States. It was released in the May 2010.