| See full size 1024x1439 px | |
| Released: | February 2009 |
| Brand name: | SCOTCH BRITE |
| Agency: | Y&R THAILAND |
| Country: | Thailand |
| Category: |
Household maintenance & pet products |
| Tags: |
Creative review Set of sponge & kitchen towel creative ads |
Credits:
We Цуwere asked to show Scotch-Brite’s USP super absorbent. So they wanted to find a novel way to demonstrate Scotch-Brite super absorbent sponge to their customers. They attached the sponge to water taps that found all over the city. Whenever the tap was used, the consumer saw a clear and effective demonstration of it’s superb absorbency. This created a buzz in the city and the clients saw an increase in awareness & sales.