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Scotch Brite: Sponge
| See full size 1024x1439 px | |
| Released: | February 2009 |
| Brand name: | SCOTCH BRITE  |
| Agency: | Y&R THAILAND |
| Country: | Thailand |
| Category: |
Household maintenance & pet products
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| Tags: |
Creative review
Set of sponge & kitchen towel creative ads
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Credits:
We Цуwere asked to show Scotch-Brite’s USP super absorbent. So they wanted to find a novel way to demonstrate Scotch-Brite super absorbent sponge to their customers. They attached the sponge to water taps that found all over the city. Whenever the tap was used, the consumer saw a clear and effective demonstration of it’s superb absorbency. This created a buzz in the city and the clients saw an increase in awareness & sales.Agency: Y&R, Bangkok, Thailand
