SYMRISE: SIX SCENTS

Credits:

Type of Entry: Packaging Design
Category: Cosmetics & Beauty
Title: SIX SCENTS FRAGRANCE INITIATIVE
Advertiser/Client: SYMRISE
Product/Service: FRAGRANCE RANGE
Entrant Company: METAPROJECT New York, USA
Design/Advertising Agency: METAPROJECT New York, USA
Creative Credits
Name Company Position
Kaya Gavin Sorhaindo Metaproject Creative Director
Aramique Krauthamer Metaproject Story Director
David Roennfeldt 3 Deep Design Art Direction/Design
Brett Phillips 3 Deep Design Art Direction/Design
Lachlan Sumner 3 Deep Design Art Direction/Design
Erik Jarlsson Metaproject Interactive Designer
Alexandre Lins Metaproject Interactive Designer
Miko Uno Metaproject Producer
Lucas Kim Metaproject Junior Designer
Gabriel Eid Gabriel Eid Still Life Photographer
Details
Brief Explanation:
To create a distinctive and memorable fragrance program that positioned the Six Scents brand while communicating the diversity and identity of each of the invited designers.
Describe the brief from the client:
Establish the creative positioning, visual identity and packaging program for a avant-guard luxury fragrance initiative.
Description of how you arrived at the final design:
Create a flexible graphic, image & typographic system that adapts to the character of each designer while maintaining the integrity of the master brand. Give some indication of how successful the outcome was in the market (We can pretty much write this section, but if you have anything to add please do send)
Indication of how successful the outcome was in the market:
We developed a collection that was positioned amongst the most prestigious perfumes in the world, selling at a higher price-point than almost any of the couture designers. The collection is currently carried by over 170 of the most avant-garde fashion boutiques in the world, across every continent and in most major international cities. 80% of these boutiques had not carried fragrance before. To date, 10,800 of the 12,000 fragrances have sold. Over 70 major print publications covered the project, over 60 major fashion websites, and NBC, Vogue TV and 2 major Japanese TV stations featured the initiative.