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Israel Cancer Association: Grill towels

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	See full size 1400x990 px
Released:	September 2009
Advertiser:	ISRAEL CANCER ASSOCIATION
Brand name:	SKIN CANCER
Agency:	GITAM/BBDO
Country:	ISRAEL
Category:	Public health & safety
Tags:	Bath towels (beach mat) as an advertising media Case study

Credits:

Tagline: Sun exposure kills

Advertising Agency: Gita mBBDO, Israel
Creative Director: Guy Bar, Igal Hazan
Art Director: Yael Gerzon
Copywriter: Daniel Zaks

Focus: Bath towels (beach mat) as an advertising media

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