Radiator wetsuits have the technology to keep you warmer when surfing or diving. In this campaign from The Furnace Sydney they illustrate the four layers that make up a Radiator wetsuit, with a random item thrown in to communicate warmth.
Product : Skins Radiator Wetsuits
Agency : The Furnace, Sydney
Country : Australia
Executive Creative Director: Rob Martin Murphy
Creative Director: Paris Giannakis and Luke Duggan
Art Director: Andrew Allsop
Copywriter: Justin Lee Williams
The Print Ad titled Oil heater was done by The Furnace advertising agency for product: Skins Radiator Wetsuits (brand: Skins) in Australia. It was released in the Apr 2008.