Category: Public interest
A crack in a 2 cm rivet once sunk a submarine killing 56 sailors.
Your body is machine 10X more complex. Smoking can damage any single part of if.
Advertising Agency: NeogamaBBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas
Art Director: Pedro Utzeri
Copywriter: Gustavo Gusmão
The Print Ad titled Submarine was done by BBH, Brazil advertising agency for product: Smokers Awareness Association (brand: Adesf) in Brazil. It was released in the May 2012.