| Examples: MARS, SNICKERS BAR, Latvia, Domino BBDO |
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Snickers: Triecienspeks
| See full size 400x261 px | |
| Released: | March 2008 |
| Advertiser: | MARS  |
| Brand name: | SNICKERS BAR |
| Agency: | Domino BBDO |
| Country: | Latvia |
| Category: |
Baking & sweet foods
|
| Awards: |
Golden Hammer 2008 Print Diploma
|
| Tags: |
Award show winner
|
Credits:
Agency: Domino BBDO
Country: Latvia
Entry title: Snickers Triecienspeks
Product/Service: Snickers
Brand name: Snickers
Advertiser: Mars Latvia
Creative director: Darlan Moraes Jr.
Art Director: Ola Gillfelt
Copywriter: Kaspars Staskevics
Creative idea: Our goal was to have this ad on brand personality with high stop value and relevance to target audience.The idea is simple:Let's take the main slogan "Don't stop grab Snickers" and used it on a extreme form. How?If you do extreme sports, you might get hurt. If you get hurt you have to stop your activity right? But if you have a plaster at hand you can just stick and keep going and still be considered the coolest skater of the pipe line!