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Examples: MARS, SNICKERS BAR, Latvia, Domino BBDO

Ads Archive / Print, DM, Ambient, Outdoor ads

Snickers: Triecienspeks

Prints, Outdoor, Ads Snickers: Triecienspeks, SNICKERS BAR, Domino BBDO,
See full size 400x261 px
Released: March 2008
Advertiser: MARS MARS
Brand name: SNICKERS BAR SNICKERS BAR
Agency: Domino BBDO Domino BBDO
Country: Latvia Latvia
Category: Baking & sweet foods Baking & sweet foods
Awards: Golden Hammer 2008 Print Diploma Golden Hammer 2008 Print Diploma
Tags: Award show winner Award show winner

Credits:

Agency: Domino BBDO
Country: Latvia
Entry title: Snickers Triecienspeks
Product/Service: Snickers
Brand name: Snickers
Advertiser: Mars Latvia
Creative director: Darlan Moraes Jr.
Art Director: Ola Gillfelt
Copywriter: Kaspars Staskevics
Creative idea: Our goal was to have this ad on brand personality with high stop value and relevance to target audience.The idea is simple:Let's take the main slogan "Don't stop grab Snickers" and used it on a extreme form. How?If you do extreme sports, you might get hurt. If you get hurt you have to stop your activity right? But if you have a plaster at hand you can just stick and keep going and still be considered the coolest skater of the pipe line!