Snickers: VIP Like Me

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If a co-anchor job on Fox's NFL Sunday, several TV profiles and, oh yeah, a Super Bowl ring weren't enough, former New York Giants defensive back Michael Strahan now has a Snickers campaign to add to his post-football resume.

With "VIP Like Me," Agency.com has enlisted #92 to serve as a guru in a series of webisodes which teach viewers how to act like a VIP during the Super Bowl. It's all part of a Snickers sweepstakes that'll send several lucky winners to the big game with accommodations and party invites included.

Shot at New York's Chelsea Piers, the episodes feature Strahan reading viewer mail from the comfort of a yacht. The seven-time Pro Bowler then responds with everything from proper dancing tips, a pep talk and his version of a workout.

Client: Snickers
Agency: Agency.com
Executive Creative Director: Mat Zucker
Creative Director: Ben Abramowitz
ACD/Art Director: Adam Romero
Copywriter: Dan Cordella
Senior Information Architect: Jutta Kirchgeorg
Agency Producer: Matthew Carlin
Technical Director: Luke McNeur
Senior Designer: Jeff Feder
Designer: Guillermo Echevarria,
Geovanny Panchame
Flash Developer: Arvind Patel,
Michael Xue,
Won Lee,
Jane Chen
Project Manager: Eric Tordiff,
Jeannette Kim
Production Company: No Smoke Films
Director: Adam Jones
VFX/Color Correction: Version2
Colorist: Andrew Doga
Music/Sound Design: Joseph Fraioli