Introducing Jones soda. Eight deliciously inorganic flavours, colours that could only have come from a laboratory and bucket loads of sugar In todayâs politically correct world full of health fads, diet products and the disturbingly popular boot camp, isnât it refreshing that thereâs finally a food product willing to tell the truth about themselves. This print ad is the first of a campaign created by DDB New Zealand, the rest of which will be rolled out in the new year.
Agency: DDB New Zealand
Date Uploaded: 2010-12-20
Account Director: Gini Sinclair
Group Account Director: Aimee McCammon
Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Head of Copy: Paul Hankinson
Art Director: James Conner
Copywriter: Christie Cooper
Illustrator: Cliff Li
Illustrator: James Conner
Country: New Zealand
Strategic Planners: Lucinda Sherbourne and Gina Williams
The Print Ad titled Approved was done by DDB New Zealand advertising agency for product: Soda (brand: Jones soda) in New Zealand. It was released in the Dec 2010.