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Sony Vaio: Experiential marketing, Pash
| See full size 900x768 px | |
| Released: | September 2007 |
| Advertiser: | SONY  |
| Brand name: | SONY VAIO |
| Agency: | Jack Morton Worldwide |
| Country: | AUSTRALIA |
| Tags: |
Guerilla
Work
Notebooks
Computers & Internet
Home electronics & audio-visual
|
Credits:
The shoot was centred on an experiential marketing exercise; Marvin Joseph (photographer) had to perform/execute twelve images over two days on a make-shift set outside Customs house in the heart of Circular Quay, Sydney, Australia July 2007. There was an estimated audience of 50,000 passers by that 'experienced' a fashion shoot in progress with high-end talent and a production fit for a motion picture.
Advertising Agency: Jack Morton Worldwide, AustraliaCreative Director: Philip McDougall
Art Direction: Marvin Joseph
Photographer: Marvin Joseph repped by Maynard Imaging
Additional credits: Rhonda May Hair & Make-up repped, Bianca Chong Fashion Stylist