| Examples: SONY, SONY VAIO, USA, 180 Los Angeles |
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Sony VAIO: Mannequins, 1
| See full size 1500x1000 px | |
| Released: | February 2009 |
| Advertiser: | SONY  |
| Brand name: | SONY VAIO |
| Agency: | 180 Los Angeles |
| Country: | USA |
| Category: |
Home electronics & audio-visual
|
| Tags: |
Ambient media
|
Credits:
To highlight the Vaio's fashion credentials, Sony partnered with six designers to outfit "live mannequins," models dressed and choreographed like real life plastic window women, to show off the notebooks. The mannequins, demonstrating and offering trials with the Sony Vaio P Series notebooks, will appear in various locations across New York City until February 14. Watch a video of the campaign here.Client: Sony
Agency: 180 Los Angeles
Executive Creative Director: William Gelner
Creative Director: Joel Rodriguez,
John Matejczyk
Art Director: Lindsey Aquino
Copywriter: Graham Douglas
Executive Producer: Peter Cline
Producer: Kate Morrison
Event Production: Jack Morton
Photographer: Bjorn Iooss