Sound Credit Union talks up why not to bank at a bank.
Campaign Fact Sheet
Sound Credit Union, Tacoma, Wa.
Client’s first non-inhouse advertising.
Frank Unlimited, Seattle
First work for new client.
Use products, including free checking, express mortgages and car loans to compete with banks.
Use accessibility, including live tellers (not ATMs) and 20 branch offices, to compete with other credit unions.
25 different messages, in three-phase rollout
Young adults, 25 – 54, 40/60 male-female
7 newspaper half pages
17 transit bus tails and panels up to 2.5’ x 12’
11 billboards, up to 14‘ x 48’
12 posters, 11’ x 23’
20 online Flash banners
3 radio :60s