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Examples: SPECIALIZED, USA, Goodby, Silverstein & Partners, Specialized (Paolo Bettini)

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Specialized Bicycle: Bettini

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Released:	April 2008
Advertiser:	SPECIALIZED
Agency:	Goodby, Silverstein & Partners
Country:	USA
Category:	Entertainment & leisure
Tags:	Prints Celebrity marketing

Credits:

Tagline: I Am Specialized

Agency: Goodby, Silverstein & Partners (San Francisco)

Advertiser: Specialized Bicycle Components, Inc.
Brand: Specialized

Creative Director: Rich Silverstein

Senior Art Director: Frank Aldorf

Art Director: Wyeth Koppenhaver
Copywriter: Nick Prout
Agency Producer: Renata Robinson

Photographer: Jens Boldt

Category: Leisure & Sport Equipment