| Examples: STELLA ARTOIS, AUSTRALIA, Rivet |
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Stella Artois: PSP
| See full size 1500x1163 px | |
| Released: | August 2008 |
| Advertiser: | STELLA ARTOIS  |
| Agency: | Rivet |
| Country: | AUSTRALIA |
| Category: |
Alcoholic drinks
|
| Tags: |
Beer
Direct marketing
|
Credits:
PSPs replace paper for brand storytelling.A Stella Artois sales team received 50 PSPs to help educate Australian beer drinkers about the non-domestic brand. The machines, rebranded with the beer's logo, had a modified operating system with custom icons and were preloaded with Stella Artois films, artwork and short presentations on the brand's history.
Client: Stella Artois
Agency: Rivet Australia
Executive Creative Director: Chris Hunter
Art Director: Mark Cole
Production: Han Lee,
Sarah Hadfield,
Karim Hadid