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Anti-smoking: Cats & Impotence
| See full size 1337x1028 px | |
| Released: | March 2008 |
| Brand name: | STOP SMOKING  |
| Agency: | OGILVY & MATHER MALAYSIA |
| Country: | Malaysia |
| Category: |
Public health & safety
|
| Awards: |
Cannes Lions 2008 Press Bronze
World Press Awards 2008 Newspaper Silver
|
| Tags: |
Creative review
Quit Smoking
Best anti-smoking ads
Award show winner
|
Credits:
Recent research has shown a startling increase in cases of impotency caused by smoking. The task was to find a less patronizing approach to bring this piece of information to smokers who have become blasé with the shock values preached by most anti-smoking campaigns. The idea for this aid rides on the classic and common perception that people with no children always rear a lot of cats. You see this stereotype in movies or in storybooks all the time. Continue smoking and you will suffer a childless fate, like the couple in the ad who are left with nothing more than their company of feline companions.
Product : Anti-smoking Message
Agency : Ogilvy Malaysia, Kuala Lumpur
Creatives : Allen Dang (Wizard Photography) & Corbis (Photographer)
Retoucher: Wizard Photography
Executive Creative Director: Daniel Comar
Creative Director: Brian Capel
Art Director: Mag's Lim
Art Director: Daniel Loo
Copywriter, Daniel Loo Mag's Lim
Country : Malaysia
