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Advertising campaign "Smoking is the stupidest way to commit suicide"

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Released:	September 2008
Advertiser:	Inen Cancer Awareness
Brand name:	STOP SMOKING
Agency:	Pragma DDB
Country:	Peru
Category:	Public health & safety

Credits:

Tagline: Smoking is the stupidest way to commit suicide. Quit Stupidity.
Advertising Agency: Pragma DDB, Lima, Peru
Creative Directors: Ricardo Chadwick, Alvaro Naddeo, Emilio Diaz
Art Director: Alvaro Naddeo
Copywriters: Ricardo Chadwick, Alvaro Naddeo, Luben Petkoff
Illustrator: Alberto Naddeo
Photographer: Marcelo Naddeo

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INEN Cancer Prevention Center: Zebra