Similar items:
Print, DM, Ambient, Outdoor ads
TV, Cinema, Viral, Online ads
-
CADBURY CREME EGG: Touchscreen bus shelter game
-
DEPARTMENT OF ENVIRONMENT: The applauding bus shelter
Radio
More similar items →
Ads Archive / Print, DM, Ambient, Outdoor ads
Stove Top: Heated Bus Shelter
| See full size 1441x1221 px | |
| Released: | December 2008 |
| Advertiser: | KRAFT FOODS  |
| Brand name: | Stove Top |
| Agency: | Draftfcb New York |
| Country: | USA |
| Category: |
Savoury foods
|
| Tags: |
Some billboards wich actually work2
Creative ads on bus shelters
Creative outdoor
Creative review
|
Credits:
The 10 heated shelters, primarily in downtown Chicago locations like Michigan Avenue and State Street, will have posters that read: “Cold, provided by winter. Warmth, provided by Stove Top.” The posters will also appear on 40 other bus shelters that will not have heated roofs.Kraft is arranging for the company that builds and maintains the bus shelters, JCDecaux North America, to heat them, trying to bring to life the warm feeling that consumers get when they eat stuffing, according to Kraft.
Such “experiential marketing” is intended to entice consumers to experience products or brands tangibly rather than bombard them with pitches.
