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Advertising campaign "OPTIMIZE THE SUN"

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String Beauty Sun Lotion: Tan

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Released:	April 2009
Advertiser:	String Beauty
Brand name:	STRING BEAUTY
Agency:	JWT Paris
Country:	France
Category:	Cosmetics & beauty products
Tags:	Prints

Credits:

Advertised brand: STRING BEAUTY
Advert title: SURF
Headline and copy text (in English): OPTIMIZE THE SUN
Advertising Agency (Name, City, Country): JWT PARIS
Creative Director: Ghislain de Villoutreys & Olivier Courtemanche
Art Director: EL Zoghlami Ahmed
Copywriter: Neil Ward-Baskin
Photographer: Marc Da Cunha Lopes
3D Designer: Waldo Lee / Thomas Veyrat
Strategic Planner: Marc Reynolds

Advertising campaign "OPTIMIZE THE SUN"

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String Beauty Sun Lotion: Tan