SULAKSHAN KULKARNI CRICKET ACADEMY: BROKEN WINDOW

Credits:

Type of Entry: Corporate or Brand Identity
Category: Corporate Identity Schemes - Small scale
Title: BROKEN WINDOW
Advertiser/Client: SULAKSHAN KULKARNI CRICKET ACADEMY
Product/Service: CRICKET ACADEMY
Entrant Company: RED LION PUBLICIS Mumbai, INDIA
Design/Advertising Agency: RED LION PUBLICIS Mumbai, INDIA
Creative Credits
Name Company Position
Priti Rodricks Redlion Designer
Priti Rodricks Redlion Photographer
Jyotindra Parelkar Redlion Illustrator
Elsie Nanji Redlion Partner
Punit Jagasia Redlion Partner
Shireesh Sabnis Redlion Production
Sudhakar Jadhav Redlion Production
Details
Brief Explanation:
Cricket in India is based on larger-than-life symbols like national players, grounds and mementos. Our challenge was to capture the whole sport in a small logo.
Describe the brief from the client:
Our client, a cricket coaching academy in Mumbai was beginning to see a drop in admissions, and wanted a corporate identity that re-ignited a passion for cricket.
Description of how you arrived at the final design:
The symbols of India's love for cricket were all around us, in window panes broken by a stray cricket ball from children playing in the street. We decided to use them as elements in our graphic identity.
Indication of how successful the outcome was in the market:
The new identity made the Sulakshan Cricket Academy stand out amongst other cricket schools. It also resulted in a lot of smiles, nostalgic conversations and a 20% increase in inquiries in the month of September 2008.